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Assume the role of marketing manager select a product good

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Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:

  • Describe the product you selected in terms of the four utilities of customer value.
  • Identify the product’s target market at home and in your stated foreign market.
  • Indicate the competition of the product category in both home and foreign markets.
  • Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.
  • Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.
  • Explain how you would develop, execute. and measure a campaign for this product considering the four p’s (product, price, promotion, and place).

Discuss the U.S. and international ethical marketing considerations.

Reference no: EM13391499

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