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Assume that you are to hose a specific ethnic parade.
How would you prepare for it?
With whom would you consult?
What other community resources might you call upon?
International strategy methods. Let’s start with the concept of value chain creation. When looking at the primary and support activities of the value chain, how might a company go about deciding on which parts it would locate internationally? How do ..
The text describes 3 international strategies that firms deploy in order to enter foreign markets: Global Strategy, Multi-domestic Strategy, or Transnational Strategy. Pick one of these strategies, and pick a company that you think utilizes such a st..
Choose an organization with an organizational problem of poor customer service and investigate the root causes, gather clues and data.
Hallmark Cards, Inc. has been successful with their sales to an ever-changing audience for a period of 100 years. According to Lehman and Dufrene in BCOM, “… [Hallmark’s] continued success of its cards is directly tied to effective analysis of ever-c..
In 2014, the Nebraska legislature passes a statute that prohibits the marketing of products through unsolicited telephone calls. Despite this new statute, the president of Nebraska Marketing, Inc. (NMI), orders all NMI telemarketers to continue placi..
Which do you believe is most important for a company's competitive advantage: internal consistency or market competitiveness? Explain your answer.
Find out machine downtime represents a cost of $70 per hour; operator cost (including salary and fringe benefits) is $15 per hour. Illustrate what is optimum number of operators.
Imagine that you are a strategic management consultant to a firm who is struggling to maintain its competitive advantage. If you had to perform an internal analysis as a consultant to this firm, which frameworks would you choose and why? How are thes..
A Manchester, NH business is in the middle of a contract negotiation.
Explain dissonance-reduction versus expectancy confirmation. Which model would a consumer most likely use if she recently switched to a new brand after years of loyalty to one brand? Which model would a consumer use if he were processing information ..
“How a firm behaves toward existing competitors is a major determinant of whether it will face entry by new competitors.” Explain.
One item they sell is the Left Handed Monkey Wrench, or SKU WML999 that is manufactured by Wilson Worldwide. Based on your analysis, what is the expected annual total cost (purchasing, ordering, and inventory holding) difference between the original ..
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