Association rules mined from some shopping basket dataset

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Reference no: EM132295308

Consider two association rules mined from some shopping basket dataset: “cereal ⇒ milk” and “milk ⇒ cereal”. Which of the following is true about the lift of these rules? Explain.

Lift(cereal ⇒ milk) = Lift(milk ⇒ cereal).

Lift(cereal ⇒ milk) ≠ Lift(milk ⇒ cereal).

Not enough information, i.e., it can be either of the above, depending on the specific dataset.

Reference no: EM132295308

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