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Much of the focus of this class has been on how countries, institutions, entrepreneurs, and others can systematically encourage innovation and entrepreneurship, and how these can be leveraged into sustainable economic gains. Write a paper that takes the lessons learned from this research and analysis and applies them to individual enterprises. Be certain to answer the following questions:
What techniques associated with encouraging innovation and entrepreneurship at a country scale can be successfully applied to individual enterprises?
How can the principles and practices associated with microenterprise and microfinance be applied to encourage innovation and entrepreneurship within individual enterprises?
How must these techniques be adapted to fit in the enterprise context?
What are the unique challenges associated with encouraging innovation and entrepreneurship at the enterprise-scale vs. the country scale?
What institutional mechanisms can be put in place by governments and other entities that can help encourage innovation and entrepreneurship?
What steps do you need to take to execute this strategy successfully? Analysis of the attractiveness of various markets and potential markets?
Develop the company's branding, pricing, and distribution strategy. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses
What are three factors that might limit companies' use of social media as a means of developing and maintaining relationships with their customers?
Describe the product packaging and attach a picture of the product. What makes the package good or bad? What catches your eye? What turns you off?
Describe the marketing objectives of your company. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation. Explain the manner in which you conducted your secondary market research
Assignment : Antecedents of Target Marketing- Discuss antecedents of target marketing as they relate to the video case study on Numi Organic Tea.-
Develop Competitor and Competitive Benchmarking and Segmentation Strategies with Analysis of Two Competitors
Identify the strengths, weaknesses, threats and opportunities you identified in the organisation's internal environment using a SWOT matrix. Identify at least three items for each SWOT category.
Describe 1 product that you either bought or almost bought because of the person in the advertising, the promise, and how the advertising made you feel.
Describe and evaluate a company's pricing and retail strategy. Include analysis of the current market situation and the competitive strategy
Define the customer value proposition. Explain ways you can integrate a customer value proposition and use relationship marketing to position yourself the best.
You are required to draw up a marketing plan (which you are to present to them in the form of a proposal) for a clothing store chain to enter a country of your choice from the following countries: Bangladesh, Canada, Germany or Kenya.
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