Associate a product with a specific reference group

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Reference no: EM13507773

Most advertisements today try to associate a product with a specific reference group. For this marketing strategy to be effective, which of the following must be true?

a. The product must be important to the person viewing the advertisement.

b. The product must be a good price.

c. The person viewing the advertisement must have interacted with the person or people in the advertisement.

d. The person viewing the advertisement needs to recognize the person or people in the advertisement.

e. The person viewing the advertisement must identify with the person or people in the advertisement.

Reference no: EM13507773

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