Assignment-successful domestic company goes global

Assignment Help Marketing Management
Reference no: EM13835025

Assignment: Successful Domestic Company Goes Global!

Imagine that you are the CEO of a successful domestic company. In the last 6 months, many potential clients in foreign countries have expressed a desire to conduct business with you. You know that in order for your company to grow, you will have to expand overseas. You have recently attended a local three (3)-day international trade exposition and have gathered many brochures on the foreign companies interested in doing business with your company.

After meeting with the Executive Committee of your successful domestic company, you decide that you will need to identify a minimum of two (2) countries for expansion and two (2) expatriates whom you will send into the chosen countries. The selected expatriates will learn about the countries' cultures and business activities there. You must prepare a report for the potential employees who may want to take an overseas assignment, the Executive Committee, and the Board of Directors.

Use the Internet and Strayer Library to research possible countries for expansion. Next, conduct research on leveraging expatriates over country nationals for business overseas. Finally, research books that could help expatriates in their transition to working overseas.

Note: You may create and / or assume all necessary assumptions needed for the completion of this assignment.

Write an eight to ten (8-10) page paper in which you:

1. Create a guide to leveraging expatriates. The guide should include four to six (4-6) sources that address benefits and challenges of sending expatriates to other countries.

2. Examine the major benefits that this report can provide for the organization, and suggest two (2) uses for the information contained therein. Justify your response.

3. Analyze the major factors (e.g., distance, cultural background, knowledge of the related countries, languages spoken, relatives who may live in another country, etc.) that would influence your choice of countries into which your company would expand. Recommend two (2) countries for expansion. Provide a rationale for your response.

4. Determine three (3) criteria that you would consider when deciding which employees to send abroad. Justify your response.

5. Propose the major methods and / or incentives you would use in order to encourage the selected employees to become expatriates. Provide a rationale for your response.

6. Recommend one (1) strategy to ensure that both the Executive Committee and the Board of Directors are committed to the expansions. Justify your response.

7. Recommend two (2) books that the selected expatriates should take with them when they go overseas. Provide a rationale for your response.

8. Outline a guide for expatriates who will reside within another country for one to two (1-2) years. The related guide should cover the following topics: selecting items to pack, accommodating a vehicle (i.e., leave behind or send overseas), shipping or selling furniture, moving pets, and arranging accommodations for children and / or family residing in another country for the discussed length of time.

9. Develop a framework for your presentation. The framework should include the following:

a. Relevant visuals

b. Statistics that support the decision to expand into the identified countries

c. A feasibility study of your company's proposed expansion to the countries in question

d. Information related to renting or buying land or a building

e. Any other information relevant to the case for expansion

10. Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other similar websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.
  • Include a cover page containing the title of the assignment. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Evaluate the implementation process related to strategy management.
  • Use technology and information resources to research issues in global management.
  • Write clearly and concisely about global management using proper writing mechanics.

Reference no: EM13835025

Questions Cloud

Describe the marketing mix for one of disney''s franchises : Describe the marketing mix for one of Disney's franchises. Describe the major components of Bob Iger's strategic plan
Employment basics-managing a diverse workforce : Employment Basics, 2) Managing a Diverse Workforce, 3) Managing Up and Across.a paper of no more than 700 words that answers the questions at the end of each casSHORT CASES
Jennings company manufactures sophisticated electronic : Jennings Company manufactures sophisticated electronic equipment.  It hires its assembly employees on the basis of applicants' scores on standardized mathematics and spatial orientation tests.  It has been shown that those who score higher on the tes..
Jurisdiction of the courts classification of courts : Using 3 outside references and at least 2,000 words fully discuss the following: Jurisdiction of the courts Classification of courts Business torts and crimes
Assignment-successful domestic company goes global : Imagine that you are the CEO of a successful domestic company. In the last 6 months, many potential clients in foreign countries have expressed a desire to conduct business with you.
Describe the terms of the issued convertible bond : Write a case study of a firm that has issued convertible securities (preferred or bond). Discuss why the firm issued the convertible securities. Discuss problems that firm had in issuing the convertible securities.
Three stages of gestational development : Child Development short essay- List in order the three stages of gestational development. Cite the vulnerability statistics about the failure of pregnancy relative to each stage
Principles of marketing : Avaya is one of the leading technology company in USA. It is recognized as a leading global supplier and innovator of solutions for client and team engagement.
Find the determinant of matrix e : Submit the M-file, plots, and the discussions. Generate the following matrices: A = [2 4 6;3 5 1;7 5 9], B = [1 3 6], and C = [5;7;2;0]. Generate a matrix D = [A;B]. Now generate a new matrix E = [D C]. Find the determinant of matrix E. Find the inve..

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd