Assignment regarding the small business management

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Reference no: EM131804801

Small Business Management (18e) ISBN: 978-1-305-40574-5***

You want to start an online clothing store and need information about the size of the market for the marketing section of your business. From a Google search, you found that Ameircans spent $18.3 billion online for apparel, accessories and footwear last year and that the forecast for their spending on these items in the coming year is $22.1 billion. You have researched publicly taded apparel companie, like Gap, to discover trends in online sales for these firms.

Q1: Why is your research thus far inadequate for what you need to know?

Q2: Do you think it will be difficult to find all the information you need?

Q3: What else might you do to find the neccessary information?

Reference no: EM131804801

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