Reference no: EM133093439
VRIO Framework
There is fierce competition among sports channels on television. All the major networks broadcast sports. In addition, several sports-only channels are available, including the best-known all-sports channel, ESPN. Several years ago, ESPN began televising what was then called alternative sports-skateboarding, snowboarding, mountain biking, etc.
The surprising popularity of these programs led ESPN to package them into an annual competition called the 'X Games'. 'X' stands for 'extreme", and ESPN has definitely gone to the extreme in including sports in the X Games. ESPN broadcasts both a summer X Games and a winter X Games. No other sports channel has yet made such a commitment to extreme sports, and it has paid handsome dividends for ESPN-extreme sports have very low-cost broadcast rights and draw a fairly large audience.
Few other sports networks observed the success of ESPN's X-Games and started to broadcast similar competitions. NBC, for example, developed its own version of the X Games, called the 'Gravity Games'.
Based on the above comprehension, using the VRIO framework, identify which of the following advantage does ESPN have?
- Temporary competitive advantage
- Sustainable competitive advantage
- Competitive parity
- Competitive disadvantage