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Assignment on target market

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Target Market

TARGET MARKET FOR A COMPANY RESELLING PUPULAR BRANDS SHOES ONLINE

Describe your target market. Consider both B2C and B2B customers, with as much detail as possible include demographics (factual data) and, behavioral characteristics (attitudes and behaviors) when identifying your target market.

At the end of this section, the audience should be convinced that you have selected a target market for your business that is suitable for e-commerce.

REFERENCE - COMPANY DESCRIPTION: Our company will be reselling popular labels like Nike and other brands' limited-edition shoes as an e-commerce business. Our target market will be a mix of various persons. Specially, the people with psychographic trait, who love fashion and want to stay up to date on the latest trends will be part of our target market because they are willing to pay for a good deal on limited edition shoes due to their loyalty towards the shoe brand. Also, demographically, individuals between the age of 18 and 30 years will be our targeted audience too as these are mostly young and employed people with more than just disposable income so they will be willing to pay a good price for our product. Last but not the least, we will target people geographically too as our business will allow people from various locations to place shoes order online and get them delivered to their home.

Reference no: EM133154547

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