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Assignment on scrambled merchandising

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Scrambled Merchandising refers to a practice by wholesalers and retailers that carry an increasingly wider assortment of merchandise. It occurs when a retailer adds goods and services that are unrelated to each other and to the firm's original business.

Please describe your own observation of scrambled merchandising. An example would be a grocery store selling movies or an electronics store selling candy. Explain the type of retailer you are in, the merchandise sold, and why the retailer may sell this type of product. Also, please note the placement and pricing of these products and how that impacts the customers' likelihood of buying them

Reference no: EM133024532

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