Reference no: EM131568197
Assignment 1: Product Development
Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory.
That being said, in today's global economy, investors and potential entrepreneurs must tap into the so-called "unexplored" market. In this aspect, health care establishments must utilize marketing, advertising, as well as sales strategies when pursuing new customers (e.g., suppose a health care investor wanted to build a small hospital in a rural community); this would entail exploration and logistical experimentation to determine who will patronize the facility. In an impoverished neighborhood, the feasibility of having lucrative profits may see diminishing returns, and so the venture may be not worth the effort. Also, suppose that the potential investor wants to sell mosquito deterrents (e.g., bedside netting in malaria-infested regions of Asia or Africa); then it would be wise to investigate the number of beds that are actually in the village, and who would be willing to purchase them. These activities take into account the investor portfolio, as well as the feasibility of marketing and selling the product. Such exploration also examines competitors, cultural differences, and-most important-identification of the customer.
Identify a local health care establishment (e.g., hospital, rehabilitation center, emergency medical center) and determine its product development practices. Utilize concepts from previous weeks to substantiate information, as needed. You may develop the discussion based on the ideas presented here, but feel free to inject any salient marketing strategy that you believe might support your presentation.
Write a three to four (3-4) page paper in which you:
- Justify the purpose of the selected health care establishments' product(s) / service (s) and their associated life cycle(s).
- Suggest one (1) strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one (1) benefit of (1) portfolio analysis and providing two (2) examples that display differential advantages.
- Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the product(s) / service(s) that they provide.
- Outline a survey to capture patients' expectations regarding the delivery and / or accessibility of product(s) / service(s) identified.
- Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.
- Include a cover page containing the title of the assignment. The cover page and the reference page are not included in the required assignment page length.
|
Develop an outline with headings
: Develop an outline with headings and a brief paragraph for each of the sections you anticipate having in your final Market Research Implementation Plan.
|
|
What is the payback period for project
: What is the payback period for this project if the cash inflows are $550, $970, $2,800, and $500 a year over the next four years, respectively?
|
|
Compute the company current income tax expense or benefit
: Woodward Corporation reported pretax book income of $1,000,000. Assuming a tax rate of 34 percent, compute the company's current income tax expense or benefit
|
|
What might e ramification if philosophy drove federal budget
: The states currently have a law in place requiring them to maintain a balanced budget. What might be ramifications if this philosophy drove the federal budget?
|
|
Assignment on product development
: Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver.
|
|
Difference in depository and non-depository institutions
: What is the difference between depository and non- depository institutions?
|
|
What would be the risk of the combination of the two assets
: Explain what would happen if one of the two assets was a risk-free asset. In other words, what would be the risk of the combination of the two assets?
|
|
Addition to current evaluation process
: Distinguish which tools you have learned about that could be recommended as a positive addition to current evaluation process.
|
|
Find the location of the largest even integer in the list
: Describe an algorithm that takes as input a list of n distinct integers and finds the location of the largest even integer in the list or returns 0.
|