Reference no: EM132910868

Messaging Strategy - with your product and target in mind - you will select the primary messaging strategy that you will use • Appeal Selection - with your product and target in mind - you will choose your primary advertising appeals that you will use . You can select more than one appeal if it is appropriate. • Mock Design - using the brand name, product choice , and logo you developed , you will design a mock media specific advertisement - be creative and have fun! Be sure you identify the media for which the ad will appear (examples of campaign media: TV, Print, Billboard, Out of Home, Email, Direct Mail, Flyers, Signage, In-store, Social Media) • Narrative - provide a short narrative of your advertisement explaining your choices of messaging strategy, appeals selection, and how the design of your ad fits the appeals selection. Note the messaging strategy and appeals selection must be evident in the design and copy. You can hand sketch this or use design software - simply save the image and insert it into your document along with the required narratives.