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Assignment on marketing research

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Reference no: EM133093122

Marketing Research

Unfortunately, your colleague for this project is not very good at writing questionnaires. He has come up with these three questions, but they have many things wrong with them. Please fix/rewrite each of these questions in the space provided. 

  1.  
    1. How often do you drive?
      1. Everyday
      2. Six times a day or more
      3. Every month
    2. Where do you plan to buy your next car from?
      1. Dealership
      2. Online classifieds (eg. AutoTrader)
  2.  
    1. Do you like Ford cars?
      1. A lot
      2. A little

Imagine that you completed the study with additional questions about features and found the following information. Based on this, please write 3 unique conclusions % "Somewhat interested" or "Very interested" in the following features

Type of Feature

Families that go camping regularly

Families that rarely or never go camping

Seat Massagers

53%

80%

Built in vacuum cleaner

95%

93%

Convert backseat to double bed

80%

20%

Reference no: EM133093122

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