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Assignment on marketing communication

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Reference no: EM133046097

Marketing Communication

1. a. Identify AIDA and how it correlates with the promotional mix 

Attention

 

Interest

 

Desire

 

Action

 

b. Provide a visual example of AIDA being used in advertising. ( you can provide an AD print or link to a commercial. 

c. In your own words define Push strategy and Pull strategy provide an example of both.

Push

Pull

Definition: 

Definition:

Example: 

Example:

Reference no: EM133046097

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