Reference no: EM13924864
Assignment: Market Position Analysis
In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage of its products and services.
Part I: Interview
To gain an understanding of your selected business unit's market position, value proposition, and competitive advantage, conduct at least one interview with a mid-level or senior manager.
Use the interview to solicit the manager's perception of his or her business unit's product portfolio. Be sure to discuss the points of analysis listed below in Part II of this assignment.
Part II: Analysis
Based on the information gathered from the interview, analyze the product portfolio of your selected business unit. In your analysis, identify the business unit of your company and the product(s) and service(s) on which you will focus.
Make sure to include the following points in your analysis:
- Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how it should be reached) and buying habits.
- Identify each customer segment's specific wants and needs. Explain why they buy your company's product or service, or a competing product or service.
- Justify how well your product/service satisfies customer wants and needs. Identify any wants and needs that are not met by your product/service.
- Analyze the position of your product/service in relation to the competition. Identify the main competitors. Explain how your product differs in terms of features, function, quality, price, availability, brand image, and the like. Explain why this differentiation is important to your customers.
- Describe the source of competitive advantage for your product. Evaluate how sustainable is this source of advantage.
- Assess the long-term sustainability of the source of differentiation and competitive advantage.
|
Compute the annual percentage rate of the trade discount
: You start work at a new firm and learn that it's company policy to never take a trade discount. When you ask your boss about this, she says the firm needs the trade credit to avoid borrowing more money. You tell her it would be cheaper to borrow than..
|
|
Workplace has become more like challenging ground
: Today's workplace has become more like challenging ground where managers have to face daily new challenges. A manager need to keep in mind diversity, competition, environmental consciousness, current talent, attracting new talent,
|
|
Do you believe fundamental difference nullifies use of mpt
: MPT basically studies the correlations between the return of assets of various classes. Do you believe this fundamental difference nullifies the use of MPT principles in credit portfolio management?
|
|
Which would improve traffic issues in district of columbia
: Through your research, you found that you could make a claim that more funds should be made available in order to upgrade the metro system, which would improve traffic issues in the District of Columbia. This would make for a stronger, specific ar..
|
|
Assignment on market position analysis
: In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage of its products and services.
|
|
Brief summary and the main ideas of the film
: Write a 2-3 page essay double spaced which reflects on the film, "Plan Colombia". Begin your paper with a brief summary and the main ideas of the film
|
|
What must the coupon rate be on these bonds
: Coupon rate. mike corp has bonds on the market with 13.5 years to maturity, a YTM OF 7.3 PERCENT, , and a current price of $1,080 The bond make semi annual payments. What must the coupon rate be on these bonds. Please explain using a TI BA II PLUS
|
|
Find the marginal cost function.
: how much output should Barbara produce to maximize her firm's profit?
|
|
Stakeholders strategies to support the schools board
: This paper will discuss the stakeholders, strategies to support the schools board's need to redraw boundaries, while highlighting the concerns of the stakeholders and speak to the ethical and cultural affects of this decision.
|