User Account

All Pages

Assignment on market position analysis

Assignment Help Marketing Management
Reference no: EM13924864

Assignment: Market Position Analysis

In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage of its products and services.

Part I: Interview

To gain an understanding of your selected business unit's market position, value proposition, and competitive advantage, conduct at least one interview with a mid-level or senior manager.

Use the interview to solicit the manager's perception of his or her business unit's product portfolio. Be sure to discuss the points of analysis listed below in Part II of this assignment.

Part II: Analysis

Based on the information gathered from the interview, analyze the product portfolio of your selected business unit. In your analysis, identify the business unit of your company and the product(s) and service(s) on which you will focus.

Make sure to include the following points in your analysis:

  • Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how it should be reached) and buying habits.
  • Identify each customer segment's specific wants and needs. Explain why they buy your company's product or service, or a competing product or service.
  • Justify how well your product/service satisfies customer wants and needs. Identify any wants and needs that are not met by your product/service.
  • Analyze the position of your product/service in relation to the competition. Identify the main competitors. Explain how your product differs in terms of features, function, quality, price, availability, brand image, and the like. Explain why this differentiation is important to your customers.
  • Describe the source of competitive advantage for your product. Evaluate how sustainable is this source of advantage.
  • Assess the long-term sustainability of the source of differentiation and competitive advantage.

Reference no: EM13924864

Questions Cloud

Compute the annual percentage rate of the trade discount : You start work at a new firm and learn that it's company policy to never take a trade discount. When you ask your boss about this, she says the firm needs the trade credit to avoid borrowing more money. You tell her it would be cheaper to borrow than..
Workplace has become more like challenging ground : Today's workplace has become more like challenging ground where managers have to face daily new challenges. A manager need to keep in mind diversity, competition, environmental consciousness, current talent, attracting new talent,
Do you believe fundamental difference nullifies use of mpt : MPT basically studies the correlations between the return of assets of various classes. Do you believe this fundamental difference nullifies the use of MPT principles in credit portfolio management?
Which would improve traffic issues in district of columbia : Through your research, you found that you could make a claim that more funds should be made available in order to upgrade the metro system, which would improve traffic issues in the District of Columbia. This would make for a stronger, specific ar..
Assignment on market position analysis : In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage of its products and services.
Brief summary and the main ideas of the film : Write a 2-3 page essay double spaced which reflects on the film, "Plan Colombia". Begin your paper with a brief summary and the main ideas of the film
What must the coupon rate be on these bonds : Coupon rate. mike corp has bonds on the market with 13.5 years to maturity, a YTM OF 7.3 PERCENT, , and a current price of $1,080 The bond make semi annual payments. What must the coupon rate be on these bonds. Please explain using a TI BA II PLUS
Find the marginal cost function. : how much output should Barbara produce to maximize her firm's profit?
Stakeholders strategies to support the schools board : This paper will discuss the stakeholders, strategies to support the schools board's need to redraw boundaries, while highlighting the concerns of the stakeholders and speak to the ethical and cultural affects of this decision.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd