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JetBlue Case Study

1. Why do you think JetBlue became active on more social media platforms following the February 23007 incident?

2. The apology of the CEO of JetBlue took place several years ago, Do you think that strategy would still be an effective one for a company today? Why or Why not?

3. How does JetBlue's response to the stranding of passengers compared to United's response to the broken guitar (from the earlier study)? Based on the information here, which do you think was more effective and why?

4. Why was Twitter the most popular social media platform for JetBlue in helping them improve customer satisfaction?

Reference no: EM132834271

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