Reference no: EM132894878
Subject :- International Business
Investment options for organizations in different countries can vary and success depends on which investment option an organization chooses.
Understand different investment options though a practice evaluation scenario.
Bangladesh is culturally diverse from general western European countries.
You are the international manager of a computer technology business that has just developed a revolutionary new personal computer that can perform the same functions as existing PCs but costs only half as much to manufacture. Several patents protect the unique design of this computer. Your CEO has asked you to formulate a recommendation for how to expand into Western Europe.
Consider, Evaluate and Recommend
Your options are:
(A) to export from your country,
(B) to license a European firm to manufacture and market the computer in Europe, or
(C) to set up a wholly owned subsidiary in Europe.
Evaluate the pros and cons of each alternative and suggest a course of action to your CEO.
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