Reference no: EM132941463
Select an exclusive Canadian company and evaluate it on its Global Business Environment criteria: (BROOKFIELD ASSET MANAGEMENT or Any other Canadian company that operates both domestic and internationally of your choice)
Evaluation Criteria's are
Domestic and International markets - presence, share, reach, and prospects?
International marketing concept?
International Markets - primary, secondary and prospective?
International market selection criteria?
Importance of Market Research/Market Feasibility?
Balancing external and internal environment?
Importance of Global Supply Chain Management?
Strategy - standard, differentiated, mixed?
Overcoming barriers - language, ideals, customs?
Overall objective - lower price, quality, responsiveness, innovation, adaptability?
Importance of Trade Finance?
Importance of Logistics and Distribution?
Global Best Practices?
Please cite references.
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Recommend marketing the product
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Assignment on global business environment
: Select an exclusive Canadian company and evaluate it on its Global Business Environment criteria: (BROOKFIELD ASSET MANAGEMENT or Any other Canadian company tha
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