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Effects of Personal Branding
After one of her workshops for a particular MNC, Latika was offered a permanent role as a motivation coach for the company's employees. She accepted the offer and began conducting monthly workshops across the MNC's international offices.
All of Latika's sessions were recorded and a short compilation video was posted on social media through the company's official handle. To Latika's surprise, the video went viral and she began receiving hundreds of connection requests on LinkedIn. She also received job offers with significantly higher compensations from top MNCs. Apart from the value that Latika's workshops would bring to these MNCs and to their employees, what could be their motivation to offer Latika a job? (Please select the most appropriate option)
To be perceived as companies that deliver the best results for their clients
To be perceived as companies that have excellent work culture
To be perceived as companies that have the best products
To be perceived as companies that offer the best growth opportunities to their employees
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