Assignment on distribution strategy and promotion

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Reference no: EM13793836

Place Distribution Strategy) and Promotion

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise and complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 4 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4- Place & Promotion .

Section 4 - Place & Promotion

Distribution Channels

Length & Width

Direct & Indirect

Vertical & Horizontal Channel Conflict

Promotion

Communication Process & Tools

Product Life Cycle

Push vs. Pull

You will create a complete Marketing Plan by the end of the course. You will write the Fourth section of the Marketing Plan for this assignment. Use the Marketing Planguide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4 - The Place & Promotion .

Reference no: EM13793836

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Assignment on distribution strategy and promotion : Distribution Strategy and Promotion

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