Reference no: EM133200273

Case Study B - Digital strategy review

After implementing the digital strategy, Company X has instructed the review team to formulate a review plan for the following information: 

• After further feedback from website users, the performance of the search engine optimisation (SEO) has improved by 35% since specific website navigation tools have been improved.
• The company still want to improve in the following areas: optimise their website for mobile use; improve website navigation; produce high-quality content
• The company has recognised that there is still a compliance issue with the following organisational policies and procedure guidelines and the review plan will need to incorporate specific actions: using the website only for lawful purposes; zero breaches of local, national, or international law or regulation; not creating content that is unlawful or fraudulent; no transmitting of any unsolicited or unauthorised email advertising or spam; never (knowingly) transmit data or material that adversely affects the operation of any computer hardware or software.

Question:

1. Referring to the Case Study, show a review plan that details the following information: 

• The established review criteria
• Further review strategies
• Information to be collected.

2. How you will implement the review strategies and how you will collect the required information.

3. List the outcomes into the appropriate sections in your review plan.

4. Using the information you have collected in the previous activities, interpret and evaluate your collected information against the review criteria in the review plan. Summarise your findings.

5. Discuss one issue that you have found while interpreting the information and how you can address that issue.