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Assignment on deter new entry

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Reference no: EM132746060

Deter New Entry

The Board is aware of your decision to deter new entry and wants to know exactly how you plan to do so. You decide there are two options. One is a price limiting strategy. A lower price will cut margin from the competitors while still gaining considerable orofits for Charles Schwab. The next is to make an expensive show using a strategic commitment to bully the new entrants away from investing in the industry. You have a limited budget for this strategic move. Which option should you recommend?

A or B?

A. Limit price strategy

B. Strategic commitment

Reference no: EM132746060

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