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Assignment on consumer subculture

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Reference no: EM133184013

Consumer Subculture

In consumer culture, brands become more a source of identity. For instance, Jimmy Buffett fans, known as Parrot Heads, travel long distances and tailgate for hours to see the artist perform. They take trips to Buffett-themed restaurants, plan vacations around the Buffett concerts and drive in Buffett-themed boats or RVs.

  • What kind of opportunities does the existence of the Buffet community present to marketers? Develop a list of specific marketing and promotional tactics.
  • Name a brand that you personally may be identified with and explain that using consumer subculture as a perspective.

Reference no: EM133184013

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