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Assignment on business simulation

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Reference no: EM132935548

Business Simulation

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Samantha was recently hired as a sales team leader for Google Analytics. Sanjay, the Regional Vice President, is asking Samantha with reaching a target sales quota in the current quarter. Due to the Covid-19 pandemic, small mom and pop clothing store that have little/no online presence has come to you for help and advice to grow its customer base.

  1. What are the top three strategies Samantha might offer the mom & pop market, relative to adopting a digital or social marketing campaign?
  2. How would you incorporate search engine optimization into your suggestions to the mom & pop market?

Reference no: EM132935548

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