Reference no: EM133158037

Business Development Plan

A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement. 

A business plan is also a road map that provides directions, so a business can plan its future and helps it avoid bumps in the road. The time you spend making your business plan thorough and accurate, and keeping it up to date, is an investment that pays big dividends in the long term -Entrepreneur Asia Pacific

Individual assignment- Task

As an entrepreneur, you are very interested in starting up a business. Your challenges include identifying industry and providing quantifiable justification for the choice of the same, and preparing a sound "Business Development Plan(BDP)" to obtain capital from an investment bank. Your BDP should follow a 10 step process and should include sound qualitative and quantitative information to fit the purpose. 

Expected contents of your presentation

• An executive summary
• Customers of the business
• The target audience of the business
• Opportunities
• Competitors & competition
• Financial plan
• Marketing plan
• Operational plan
• People
• Simplicity in planning 

Marks allocation

• Executive summary
• Insights and explanation of customers & target audience
• Explanation of opportunities, competition & competitors
• Financial plan
• Marketing & operational plan
• People plan
• Insights, clarity, content & simplicity of the plan