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BelBeck Production
Read the case in Belasen's Corporate Communication (2008), pp. 246-248 and answer the 8 questions on p. 248 (clue. Review chapter 11 carefully for ideas and insights).
1. Communication with management team? Message orientation?
2. Key stakeholders and sources of power
3. BelBeck's predominant culture type, characteristics & communication
4. Organizational issues
5. BelBeck's organizational structure
6. Reconfiguring the structure
7.Communication plan for monitoring the success of the reorganization
8.Success of the communication plan for stakeholders
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A strategy for further researching
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