Reference no: EM132830147

Apple case study

At the corporate level you should consider how the following frameworks might affect your decision;

Apple's corporate, business and functional strategies are discussed in the lecture and within your text (p. 327-328). Imagine you have the power to redesign Apple's strategy, what strategies might you adopt at each level.

• The portfolio strategy
• The quadrants of the BCG Matrix
• Diversification strategy

At the business level you should consider how the following frameworks might affect your decision;

• Porters competitive forces
• Porters competitive strategies

At the functional level you should consider how Apple's organisational functions - which include marketing, production, finance, human resources and R&D could support the strategies you chose at the corporate and business level.