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Assignment - Marketing Plan Questions

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Reference no: EM132469434 , Length: 2900 Words

Assignment - Marketing Plan Questions

Q1. How does marketing support my company's mission, objectives, and growth strategies?

Q2. What has my company done in the past with its: Products? Pricing? Promotion? Supply chain?

Q3. What resources does my company have that make us unique? How has the company added value through its offerings in the past?

Q4. What is the nature of the overall domestic and global market for our product? How big is the market? Who buys our product?

Q5. Who are our competitors? What are their marketing strategies?

Q6. What are the key trends in the economic environment? The technological environment? The regulatory environment? The social and cultural environment?

Q7. Based on my understanding of the internal and external environments, what are the key Strengths, Weaknesses, Opportunities, and Threats (SWOT)?

Q8. What does marketing need to accomplish to support the objectives of my firm?

Q9. How do consumers and organizations go about buying, using, and disposing of our products?

Q10. What is the best way to segment our markets (consumer, business, or both)?

Q11. Which segments should we select to target?

Q12. How will we position our product for our market(s)?

Q13. What is our core product? Actual product? Augmented product?

Q14. What product line/product mix strategies should we use?

Q15. How should we package and brand our product?

Q16. How can attention to service quality enhance our success?

Q17. What price should we charge for our product? What pricing tactics should we use?

Q18. How do we develop a consistent message about our product? How do we best generate buzz?

Q19. What approaches to advertising, public relations, and sales promotion should we use?

Q20. What role should a sales force play in the marketing communications plan? How should direct marketing be used?

Q21. How do we go about getting our product to consumers in the best and most efficient manner?

Q22. What types of retailers, if any, should we work with to sell our product?

Q23. How do we integrate supply chain elements to maximize the value we offer to our customers and other stakeholders?

Q24. How do we make our marketing plan happen?

Q25. Who is responsible for accomplishing each aspect of implementing the marketing plan?

Q26. What is the timing for the elements of our marketing plan?

Q27. What budget do we need to accomplish our marketing objectives?

Q28. How do we measure the actual performance of our marketing plan and compare it to our planned performance?

Reference no: EM132469434

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