Assessment - Strategy Development for Zespri

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Reference no: EM131901071

ASSESSMENT - STRATEGY DEVELOPMENT FOR ZESPRI

Table of Contents

Executive summary

Introduction

1. Internal analysis

1.1 Resources and capabilities

1.1.1 Value chain analysis

1.1.2 Finance

1.1.3 Human resource management (HR)

1.1.4 Technology

1.1.5 Inbound logistics

1.1.6 Operations

1.1.7 Outbound logistics

1.1.8 Sales and marketing

1.2 Weaknesses, strengths and core competencies

1.2.1 VRIO analysis

2. External analysis

2.1 General environment

2.1.1 Hanson et al's version of PESTEL

2.1.2 Political / legal

2.1.3 Economic

2.1.4 Sociocultural

2.1.5 Technological

2.1.6 Demographic

2.1.7 Physical

2.1.8 Global

2.2 Industry environment

2.2.1 Five forces

2.3 Competitive environment

2.3.1 Competitor

2.3.2 Competitor

2.3.3 Competitor

2.4 External analysis results

2.4.1 Opportunities

2.4.2 Threats

2.4.3 Critical success factors

3. Strategic analysis and recommendation

3.1 Conclusions of internal and external analyses

3.1.1 SWOT summary

3.2 Strategic options

3.2.1 TOWS matrix

3.2.2 SO

3.2.3 ST

3.2.4 WO

3.2.5 WT

3.3 Recommendation

3.3.1 Selected strategic option

3.3.2 Target customer profile

3.3.3 Generic strategy classification

3.3.4 New/improved value chain activities

3.3.5 Five forces justification for new strategy

4. Stakeholder management and communications

4.1 Vision statement

4.2 Mission statement

4.3 Stakeholder identification

4.3.1 Capital market

4.3.2 Product market

4.3.3 Organisational

4.3.4 Natural environment

4.4 Stakeholder needs or objectives

4.5 Stakeholder prioritisation

4.5.1 Power

4.5.2 Urgency

4.5.3 Importance

4.6 Stakeholder management plan

4.6.1 Trade-offs

4.6.2 Balanced plan to support the new strategy

References

It's is a assignment template you just need to write answers and don't change anything.

Attachment:- ASSIGNMENT TEMPLATE.rar

Reference no: EM131901071

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Reviews

len1901071

3/14/2018 2:10:57 AM

It’s is a assignment template you just need to write answers and don’t change anything keep it like that just answers the questions. By focusing on producing a better and different kind of fruit, Zespri protects itself from rival competitors. Explanation of value chain and its application to resources and capabilities identification. Quick introduction to the variation of PESTEL analysis used in this report. Zespri can build the strongest brand reputation in the USA and be known at the best kiwifruit, giving it a sustainable competitive advantage.

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