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Assessment plan for establishment of hotel in istanbul

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Reference no: EM132867177

Create an international business assessment plan for the establishment of a hotel in Istanbul, Turkey. For example, Marriot Hotel, and submit a written report to include the following:

-Target Consumers: Who and where is the target customer, what is the target customer's profile, and describe and list the market segments.

-Market Trends: Describe market trends to include changes in demographics, changes in customer needs, a new sense of style or fashion, or other factors that may influence purchase behavior of the hotel market.

- Market Growth: Explain and discuss if the the hotel market is growing, is it static, or is it shrinking. What is the size of the total market. You can cite experts, a market research firm, trade association, or credible journalists describing projected growth. Provide reverences.

Reference no: EM132867177

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