Reference no: EM132899287

You are required to complete the following assessment on evaluation of an organization's digital content.

In this assessment you will review a 'real life' organisation's digital content. As a DMC consultant, you will choose an organisation and review the following:

• Branding goal of the organization
• Relevance of media platform employed by the organization
• Relevance of the organization's content

Description of task Organizations have different objectives that influence IMC and branding strategies, and as an extension, influence the content creation and management strategies. By reviewing the content of an organization, as a DMC consultant, you are to analyze the marketing goal of the organization from a branding context. For this, you are to identify the branding goal of the organization (review lecture one for the different branding goals of an organization). After identifying the branding goal of the organization, review the media platforms used by the organization. For this activity, you are expected to review the organization's media platforms and suggest if these media platforms are ideal in achieving these branding objectives. After identifying the relevance of the media platforms used by the organization, review the relevance of the organization's content on these platforms.