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Assessment of the under armour performance

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1. What is your assessment of the Under Armour's performance downturn in North America that first appeared in the fourth quarter of 2016? Causes? Reasons?

2. How strong are the other four competitive forces confronting Under Armour, Nike, The adidas Group, and the producers/marketers of other sports apparel brands in North America as of 2020? Create a five-forces analysis to support your answer.

3. Does Under Armour have any resource strengths or competitive capabilities that qualify as a distinctive competence? Do VRIN(E) analysis. (valuable, rare, inimitable, non-substitutable + executable).

4. What does a SWOT analysis reveal about the overall attractiveness of Under Armour's situation headed into 2020? Show your SWOT analysis.

5. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Under Armour is employing? Identify Under Armour's overall generic strategy and 4-5 individual strategies that support it (See Table 5.1).

6. As of 2020, how does Under Armour's competitive strength in the global market for sports apparel and athletic footwear compare against that of Nike and The adidas Group? Create a weighted competitive strength assessment using the methodology presented in Table 4.4 in Chapter 4 to support your answer. Based on your assessment and calculations, does Under Armour have a net competitive advantage or disadvantage in competing globally against Nike and The adidas Group?

7. What financial performance issues do you see at Under Armour based on the data in case Exhibits 1, 2, and 3? Calculate at least six financial ratios - 2 profit ratios, 2 liquidity/leverage ratios, and 2 activity ratios and/or other measures of performance and show trends over multiple years.

8. What are the key issues confronting Under Armour's top management team as of mid-2018?

9. What recommendations and suggestions for improvement would you make to Kevin Plank regarding the turnaround strategy put in place at Under Armour?

Reference no: EM133006445

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