Assessment of the most profitable strategy

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Reference no: EM131050090

In a short research paper, compare and contrast a chosen LCC with a full-service airline using Doganis’ 5 key product features as a framework (price, schedule, comfort, convenience, and image). Choose one or two city-pairs served by both carriers on which to base the comparison. Summarize your findings and emphasize critical differences. Extensive data, such as the ancillary fee structure, may be best presented in a table. Discuss the passenger segment(s) targeted by each airline. Next, compare the airlines’ profit history using a common metric such as margin on total revenue. Conclude with an evaluation of each carrier’s overarching business strategy. Explain your assessment of the most profitable strategy.

Reference no: EM131050090

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