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Long answer- question
Question) Assume you are responsible for planning an event such as a "Round the Mountain" trail run to raise funds for the local Food Bank in your community. What are your objectives? Consider both qualitative and quantitative objectives. How might you measure the success of your marketing campaign to achieve these objectives?
Provide an example of three (3) objectives and measures. Then discuss three (3) distinct marketing communication strategies you will employ to create AWARENESS and interest in your event based on these objectives.
Finally, based on your own assessment of the marketing communication strategies, which would you prioritize for the "Round the Mountain" trail run and why?
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