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Assessment of nigerian consumers

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Branding has been a core topic in marketing with the belief that a strong brand can lead to a competitive advantage. However, evidence has shown that local brands are finding it difficult to be recognized, accepted and perhaps replace International brands in the eyes of Nigerian consumers. In your opinion, discuss the role of perceived quality, price, packaging, and product knowledge on consumer choice and buying behavior. Instructions: there is no right or wrong answer to this discussion. Hence, your contribution should base on your honest opinion from the assessment of Nigerian consumers

Reference no: EM132597534

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