Assessment of a new emerging market

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Reference no: EM133811000 , Length: word count:3000

International Business Across Borders

Purpose of the assessment:- Students are required to work in groups of 4 members to choose a country (see Page-4) and a real multinational enterprise in that country of their choice. While working in a specific group, students are required to apply their knowledge learned in the course unit to write an industry/sector report

Research Paper Assignment Specifications

Purpose:
Students are expected to demonstrate their knowledge and understanding of International Business Across by conducting research a chosen country and a specific real multinational enterprise operation in that country. This research is to enable students apply international trade theories and concepts learned during Week 1 to Week 10. The in-depth analysis of the chosen country and multinational enterprise, should be supported by data/statistics, figures, tables and relevant literature. A group of up to 4 students, will be provided with a set of countries (see Page-4) from which the group must choose on a ‘first-come, first-served basis'. In this assignment, students are required to do better than recycle the lecture materials. Students are to research the chosen topic in more depth providing evidence of independent research.

General research requirements
You are a group of advisors to the Management Board in your multinational enterprise. As advisors you are first, required to conduct research on your selected country covering the previous 5-10 years and multinational enterprise. Second, you are required to present a company strategy to your Management Board covering the next 5 years. Third, your Management Board requires that your research paper covers 3000 words.

Research Specifications
This research is divided into two sections. The first section is Country Analysis Section (15%) of this assignment. The Second section is real multinational enterprise analysis operating in the chosen country (25%).

Section 1: Country Analysis

Country Analysis Details
This assignment's purpose is to perform a country analysis and assessment of a new emerging market where rapid GDP growth has created attractive investment opportunities.
Your report must address the following key areas:
General overview of the country or region
Political, Economic, Socio-cultural and Technological influences/benefits/ advantages
National resource and factor endowments that create competitive advantage
Foreign currency and exchange influences
The nation's existing trade policies, systems, barriers and incentives
Foreign Direct Investment

Section 2: Multinational Enterprise analysis

Multinational Enterprise Analysis Details
The purpose of this section is to perform a written analysis of a real multinational enterprise that has expanded its operation across borders into foreign/international markets. The multinational enterprise of your choice much must have its headquarters or subsidiary in that country.

Your report must address the following key areas:
Overview of the company and current operating position
Multinational enterprise competitive strategy
Organisational structure and knowledge management
Foreign market entry strategy used to enter regions/countries
Operational control, production and distribution/supply chain management
Management of Human Resources across borders
Corporate Social Responsivity
Identify key issues, innovation or opportunities for management
Recommendations to management for improvement

Note:
This research should provide useful information for your multinational enterprise Management Board. It should use a variety of resources, including the textbook, newspapers, industry reports, the ABS website, and other sources. Find Your Solution Now - Click Here!

You will need to cite material from academic texts or articles or official sources, e.g. government reports, and the final report MUST BE WRITTEN IN YOUR OWN WORDS.

Your report should be organised with a clear research structure that includes but not limited to the following with headings that indicate sections and subsections:
Executive Summary
Table of content
Knowledge of concepts and course material
Investigative and research skills shown
Overall impression of excellence
You will need to cite material from academic texts or articles or official sources, e.g. government reports, and the final report.

 

Reference no: EM133811000

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