Assessing potential marketability of healthcare organization

Reference no: EM132799278

Assignment: Instructions: Supporting Lectures: Review the following lectures:

- Market Growth

- The Four Ps of the Marketing Mix

- The Five Ps of Healthcare Marketing

- Assessing the Potential Marketability of a Healthcare Organization

The project assignment provides a forum for analyzing and evaluating relevant topics for this week on the basis of the course competencies covered.

Introduction: In this week, you explored the next steps involved in the strategic planning process. Specifically, you examined the general marketing mix and the more contemporary healthcare marketing mix. Likewise, you learned about the various strategies present in healthcare marketing.

In this assignment, you will conclude the potential marketability of a healthcare organization on the basis of your findings after evaluating each of the organization's marketing mix (both general and healthcare). This will require you to research two healthcare organizations in a similar geographic location.

You will have the flexibility to select any two healthcare organizations, which offer similar services and serve the same geographic location.

For example, you may be interested to research two acute care hospitals (a type of service) in Savannah, Georgia (location). In this example, you would need to research two existing acute care hospitals in Savannah, Georgia, and complete the marketing mix assessment for each.

Reference no: EM132799278

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