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A case of wine: assessing organizational culture Author: Franziska Macur & Kenneth M. Macur
1. Reflect on Dr. Michaels's first impressions of these two wineries. What do these brief snippets tell you about each organization's culture?
2. After her initial interaction with Mr. Main, what data do you think Dr. Michaels should gather? Why? How would you propose gathering those data?
3. What was wrong with Mr. Main's approach to data gathering?
4. Evaluate the different data-gathering strategies Dr. Michaels used. make an analysis of each data set.
a. Daily Observation
b. Company Meeting
c. Employee Survey or Interview
d. Values Exercise
e. Customer Survey
5. Create a summary report and a list of recommendations for Mr. Main. How would you define and measure the success of those recommendations?
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