Assessing a clients needs

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Reference no: EM133271762

Assignment:

Read the following article:

While this article is not speaking of market research directly, the goal of assessing a client's needs and meeting them with your services is a goal of market research contractors/firms. Provide a summary of this article in terms of the importance of identifying a client's needs, and how this will influence the nature of research carried out.

Reference no: EM133271762

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