Reference no: EM133001815

Question - URBAN AXES: FIRST MOVER IN US EXPERIENTIAL ENTERTAINMENT Early in 2017, when Chief Financial Officer (CFO) Krista Paton reviewed the 2016 financial performance (Exhibit 1 and 2) of her fledgling company, Urban Axes, she could not believe the numbers. Started as a "side hustle" by Paton and partners Shaun Hurley, Stuart Jones, and Matt Paton in 2016, Urban Axes was the first axe-throwing entertainment venue in the United States. The business opened in one Philadelphia, Pennsylvania, location in September 2016 and by late December 2016 had already far exceeded the financial modeling Paton had designed to identify low-, medium-, and high- performance earnings objectives. Paton and her co-founders had some big decisions to make. Given the enormous early acceptance by customers, the earnings potential of their unique business model, and a first mover position, what options did Urban Axes have for expansion? How quickly should they make their move? Would Urban Axes be a career bullseye and generate enough earnings for them to quit their day jobs and go all in on axe throwing?

1. Examine the different resources and core competencies of Urban Axes.

2. Evaluate the general industry for recreation such as Urban Axes.

3. Assess the US market for company growth.

4. What are the different options for Urban Axes to pursue?

5. What is Urban Axes' best option moving forward?