Assess the relevance of the kpi-daily customer visits

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Reference no: EM133276835

Assignment:

Scenario 1:

In an effort to drive sales, an automobile manufacturer launched a marketing campaign to draw more customers to its showrooms and thus increase car sales. The campaign encouraging free test rides seemed a big success, substantially increasing customer visits. Indeed, the KPI indicating the number of visits per day went up by 20 per cent.

How do you assess the relevance of the KPI - 'Daily Customer Visits'? Give reasons for your assessment.

Reference no: EM133276835

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