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Question: Cogent, Inc. is a rapidly growing company that makes software which identifies people using biometrics - fingerprints, faces, eyeballs, and other personal characteristics. The firm is making terminals that allow customers to pay for products with their fingerprints. Assess the potential of the 'pay by touch' system and suggest possible market segments that might be receptive to the new offering. Recommend a sales forecasting strategy for Cogent. Be quite specific.
How important is having products with high Brand Equity for a company? What do you feel it takes to create strong Brand Equity?
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds
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Direct marketing faces several challenges and opportunities in global markets. Several countries, such as Australia and Japan, have requirements for mandatory.
Create a 2-3 minute video and show how you would determine the fundamental manner in which you will measure the effectiveness of the advertising message and how it aligns with corporate branding strategy
Discuss why patient-centered marketing is an important aspect of your chosen HCO's marketing plan. Explain how patient-centered marketing would help support the goals of your chosen HCO's marketing plan
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For each of the situations listed below, provide an explanation/rationale of examples in sports where you feel the associations are strong based on your knowledge and accompanying research of the sports landscape by answering the following:
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Is there a problem with using R.O.I scores that are based on historical results? Should sales be the final standard by which to judge media?
1.why did you decide to pursue your degree online instead of in a traditional classroom? what do you expect some of the
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