Assess the market environment for ghacem in ghana

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Reference no: EM133308951

As a team, you are required to thoroughly analyze the attached case study: Ghacem in Ghana: Marketing cement in a newly competitive environment, and to provide answers to the following questions:
Question 1. Assess the market environment for Ghacem, using the information in the case and concepts from your course text (i.e. typology of environmental forces).
Question 2. Assess the strengths and weaknesses of Ghacem's marketing/market position before the introduction of its newest product (42.5R), using the SWOT framework and facts from the case.
Question 3. Use either the Business Portfolio Analysis or Diversification Analysis approach to assess growth opportunities for Ghacem before the introduction of its newest product (42.5R Ghacem Super Strong)

Reference no: EM133308951

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