Assess the level of impact that the salient

Assignment Help Marketing Management

Reference no: EM13390386

1.Develop your company’s mission statement and company introduction.

2.Develop the company’s branding, pricing, and distribution plan.

3.Provide the following marketing strategy information:

4.Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.

5.Develop the differentiation strategy in relation to the closest competitor.

6.Establish whether the company’s intention is to be a leader or follower within the industry.

7.Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.

8.Predict the most significant trend to impact the business. Formulate a strategy for the company to minimize or capitalize on this trend.

9.Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.

10.Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.

11.Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.

12.Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.

13.Assess the potential for your company’s overall performance in relation to the marketing plan objectives.

14.Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.

Reference no: EM13390386

Questions Cloud

Describe what quality means for this product perform a swot : select a well-known company and a product or service that is produced by that company be sure to avoid products that

Jessica alba a famous actress starts the baby and family : jessica alba a famous actress starts the baby and family products business the honest company with christopher gavigan.

The marginal revenue is 300 find the short-run condition : a pure monopolist sells output for 4.00 per unit at the current level of production. at this level of output the

Veronica company allocates overhead costs to jobs on basis : veronica company allocates overhead costs to jobs on the basis of direct labor-hours. its estimated average monthly

Assess the level of impact that the salient : 1.develop your companyrsquos mission statement and company introduction.2.develop the companyrsquos branding pricing

Average variable costs are 275 and average total costs are : a pure monopolist determines that at the current level of output the marginal cost of production is 2.00 average

The second term paper is about ethics in business and its : the second term paper is about ethics in business and its importance in doing business. we have witnessed in the last

Describe the best strategic planning and implementation or : from some organizations where you have worked or someone else has worked write 2 scenarios from the strategic

The shareholders equity section of valade corps balance : the shareholders equity section of valade corp.s balance sheet isa. how many shares of common stock were

User Account

All Pages