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Essay: Assess the internal environment of Starbucks. Specifically evaluate the core competencies, sources of competitive advantage, and the sustainability of the advantages.
Value Chain Analysis
What is Starbucks doing to save time and money in the following stages of their value chain analysis:
(1) Inbound Logistics
(2) Operations
(3) Outbound Logistics
(4) Sales & Marketing
(5) Service
What resources does Starbucks have that are valuable, rare, hard to imitate, and hard to substitute?
Reputation
Retail Locations
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