Assess the extent to which there are any bases

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Reference no: EM1345275

You are a senior production manager for a company that has usually pursued a corporate strategy of unrelated diversification. Your firm currently manufactures as well as sells the following products

Luggage. This line is meant at the low end of the market and isn't constructed on a wheel base. Writing instruments. This line includes mechanical pens as well as pencils which are sold to the middle-market segment between the low-end products such as Bic as well as high-end once like Montblanc. Color Televisions. The firm concentrates on high quality and wide screen and LED televisions.
Miscellaneous plastic as well as paper tags. These items are sold as stock office supplies as well as used for filing or general label purposes.

Your boss wishes to expand internationally as well as thinks that in order to increase revenues your company should start pursuing a strategy of related diversification. Your boss would like you to observe the four products listed above and develop a strategy for incorporating any of these units into a related diversification strategy.

Please prepare answers to the next questions-

1. Assess the extent to which there are any bases of relatedness among the four products.

2. After reviewing the list and identify any products representing businesses that you wouldn't include a related diversification strategy and provide a detailed explanation of your choice.

3. Identify two countries outside of the U.S. that you feel would be an opportunity for a potential business expansion as well as explain the basis for your selection.

4. Identify two other businesses that are linked to the group above that you might target for acquisition

Reference no: EM1345275

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