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Assignment:
Assess the customer service operations at Dr. V.com. What should Dr. van der Walt do about Mrs. Slezak? What changes, if any, should van der Walt make to customer service and ordering operations?
Locate one (1) ad that appeals to you and one (1) that does not appeal to you. (Note: Students using the online discussion threads must provide a link to the ad. Students discussing in physical classrooms may simply summarize the ad.)
Read Case 6.1 (See attached), EC Application - Knowledge Management at Infosys Technologies. Identify the knowledge management cycle, found in exhibit 6.6.
List at four products/services that could be offered by a computer retailer and suggest methods of promoting or enhancing sales
Distinguish between targeted marketing and mass marketing. Describe the different market-segmenting strategies companies pursue and why
DEVELOP an idea for a new product. Would you use multiproduct branding or multibranding - LA Galaxy wants to launch a new product
This is your summative assessment. In this assessment, you will learn and develop a marketing plan. The task description, necessary resources, instructions
International Marketing 7206MKT FINAL CASE STUDY - ALDI AUSTRALIA. Conduct secondary research to assess the situation in mainland China
How might managers use SWOT analysis to identify new applications for electronic commerce in their strategic business units?
What is the difference between an account and a ledger? How do they relate to each other?
imagine you are an executive for bp and you are preparing a presentation for the board of directors about the
Relate the subdisciplines and subtopics to your theoretical perspective.
What two attributes were selected to analyze? What is the potential impact of a perceptual map on the company's marketing strategy?
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