Assess the companys overall situation

Reference no: EM132913401

Question

Imagine that Mattel CEO Ynon Kreiz has employed you as a consultant to assess the company's overall situation and recommend a set of actions to improve the company's future prospects. report to Mr. Kreiz that includes the following:

-An evaluation of competitive forces in the market for toys and craft supplies
-An assessment of Mattel's strengths, weaknesses, opportunities and threats
-An identification of the primary components of Mattel's value chain
-An evaluation of the condition and strength of Mattel's finances Exhibits 3, 4 and 5

Reference no: EM132913401

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