Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Read the following case study and answer the questions given at the end of the case study:
KFC's Franchiser-Franchisee Relationships: Not Very Good Recently, a battle over strategy divided top management and franchise owners at KFC. Many franchise owners became upset with KFC's new strategy that moved away from its Southern fried heritage and moved towards promoting grilled chicken and sandwiches. In early 2009, CEO Roger Eaton introduced grilled chicken in a move to target health conscious consumers in today's changing society. However, many franchise owners were disappointed with this strategy. Further, in January 2010, the KFC National Council and Advertising Cooperative (which represents all U.S. franchises), sued KFC to gain control of their own ad strategy. This 'civil war' erupted when the company introduced grilled chicken with the slogan "Unthink KFC." To make matters worse, after a year in the market, reports stated that grilled chicken accounted for only about 16 percent of all "on the bone" chicken sold. Also, an internal survey of 642 franchisees showed almost 50 percent of the stores' grilled chicken was thrown away! One glaring example of miscommunication regarding business strategy between management and franchise owners occurred when KFC launched a grilled chicken giveaway on Oprah, a wildly popular television program, in May 2009. Management told franchisees to expect a couple hundred customers to redeem online coupons at each store. However, thousands showed up expecting free grilled chicken. One franchise owner said, "The cost to the franchisee was much larger than they said," and that the promotion cost her almost $15,000! This started a continued downfall in trust between management and owners. KFC canceled the promotion, and CEO Eaton apologized to customers in an online video. Disagreements between KFC management and franchise owners over strategy led to decreased sales and store closings. KFC's franchisees were upset with the decision to push grilled chicken and claimed that it hurts the brand. They sued KFC and do lot of their own advertising to promote fried chicken at their stores.
Pick one of the 14 ethical principles briefly summarize the principle and then give a business example of the application of that principle.
Report about the organization's observed marketing strategies which include product, pricing, placement, and promotion.
Explain why the change in real GDP is likely to be smaller than the shift in the aggregate demand curve.
Compare and contrast the relative importance of the three characteristics that companies look for in managers
The industry's decision of whether to call the bonds depends critically on the present interest rate on newly issued bonds. Illustrate what is the breakeven interest rate, the rate below which it would be profitable to call in the bonds.
What are the protocols in healthcare electronic health system if health care organizations were required to adopt an electronic record system?
While thinking about FDI, why do firms obviously want to obtain existing resources instead of attempt green-field speculations?
According to the century explain Biker Style in fashion industry? And what changes occurs right now.
Describe how you would present yourself at a networking event in a way that supports your individual and organisational outcomes
Explain how displays of humility by a leader exemplify servant leadership
Presentation for Qualitative Research Project, How has Covid-19 impact the elementary school and how the students satisfied about remotely learning.
Describe and explain one term or definition Evaluation of Media: Television.
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd