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You have been appointed as General Manager for a leading fashion retailer Brand in the UAE, and the Board of Directors (BOD) gave you a strategic planning assignment, which you need to present within a month. In preparation of the assignment, you conducted a SWOT analysis that revealed the following priorities for immediate action:
The Brand is struggling to sustain profitability within the industry as the current organizational profitability is -10% compared to the previous year. Departmental collaborations are not aligned and ineffective, which distract focus from the strategic direction the organization is taking.
Question:
Critically assess the appropriate strategic management models that you can include in your presentation to guide the BOD to address the identified priorities.
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